Cult Classics: Indian Automobiles and Graphic Design

Introduction

Cars are checkpoints indicative of human innovation, befitting the title of the quintessential manufactured product. They have been vehicles of stories, symbolism and carriers of identity, as they continue to transform the maps of the mind and lands alike. Any product’s identity is inextricable from the web of perceptions and impressions that structures our reception of it: the curve of the bonnet, the sounds of the engine purring on the ignition, the smell of leather seats in new cars. The philosopher Gilles Deleuze called this tactile intermediary the logique du sens, a phenomenon that stirs the memories, whether it…